Click the link above and check out the article and transcript. I skimmed a lot of this, but basically a show got cancelled because more girls watched it than boys and the network didn’t want to adjust. Which is ridiculous.
Below are some quotes that jumped out at me:
and that the executives don’t value female viewers, because they don’t buy as many of the same toys that are aimed at boys connected to these series.[…]
DINI: “They’re all for boys ‘we do not want the girls’, I mean, I’ve heard executives say this, you know, not [where I am] but at other places, saying like, ‘We do not want girls watching this show.”
SMITH: “WHY? That’s 51% of the population.”
DINI: “They. Do. Not. Buy. Toys. The girls buy different toys. The girls may watch the show—”
Like, just because you can’t figure out your job, don’t kill chances of, like, something that’s gonna reach an audi—that’s just so self-defeating, when people go, like… these are the same f***ers who go, like, ‘Oh, girls don’t read comics, girls aren’t into comics.’ It’s all self-fulfilling prophecies.
The part about it being a self-fulling prophecy is SO true! If you have girls watching the show, then those girls WILL want to buy toys. There are grown women who buy “boy” toys based on comics. If you don’t give girls a narrative they are invested in, then no, they won’t by the toys. But if they are, then they will! It is so frustrating that they say they wont when they won’t give it a chance. If this is based on past marketing strategies (from what, the 1950s?) then clearly they need to update their marketing team on modern-day girls and modern-day adult women who also may watch and buy the show and the toys discussed here.
[same goes for PoCs. If you think a young black kid (girl, even) wouldn’t buy your toys, so you don’t give them a character to relate to or you cancel the shows they ARE watching, then no, they won’t buy your toys. fulfilling prophecy.]
via Paul Dini on Cartoon Network’s Programming Decisions and Why Boy Viewers Are Valued Over Girls – IGN.