Tag: representation

Article Response: Paul Dini on Cartoon Network's Programming Decisions and Why Boy Viewers Are Valued Over Girls – IGN

Click the link above and check out the article and transcript. I skimmed a lot of this, but basically a show got cancelled because more girls watched it than boys and the network didn’t want to adjust. Which is ridiculous. 
Below are some quotes that jumped out at me:

and that the executives don’t value female viewers, because they don’t buy as many of the same toys that are aimed at boys connected to these series.[…]

DINI: “They’re all for boys ‘we do not want the girls’, I mean, I’ve heard executives say this, you know, not [where I am] but at other places, saying like, ‘We do not want girls watching this show.”

SMITH: “WHY? That’s 51% of the population.”

DINI: “They. Do. Not. Buy. Toys. The girls buy different toys. The girls may watch the show—”

[…]
Like, just because you can’t figure out your job, don’t kill chances of, like, something that’s gonna reach an audi—that’s just so self-defeating, when people go, like… these are the same f***ers who go, like, ‘Oh, girls don’t read comics, girls aren’t into comics.’ It’s all self-fulfilling prophecies. 

The part about it being a self-fulling prophecy is SO true! If you have girls watching the show, then those girls WILL want to buy toys. There are grown women who buy “boy” toys based on comics. If you don’t give girls a narrative they are invested in, then no, they won’t by the toys. But if they are, then they will! It is so frustrating that they say they wont when they won’t give it a chance. If this is based on past marketing strategies (from what, the 1950s?) then clearly they need to update their marketing team on modern-day girls and modern-day adult women who also may watch and buy the show and the toys discussed here.
[same goes for PoCs. If you think a young black kid (girl, even) wouldn’t buy your toys, so you don’t give them a character to relate to or you cancel the shows they ARE watching, then no, they won’t buy your toys. fulfilling prophecy.]
via Paul Dini on Cartoon Network’s Programming Decisions and Why Boy Viewers Are Valued Over Girls – IGN.

Bill Cosby says:

“I’ve seen this movie before,” Bill Cosby said in a recent interview. “How is it that there are people of color who are CEOs of companies, that are presidents of universities, but there is no reflection of that on the networks? It is arrogance and it is narcissism. Even the commercials have more black people than the programs.”

http://articles.latimes.com/2011/nov/19/entertainment/la-et-1119-black-family-20111119 (Unfortunately the show discussed in this article doesn’t seem to have survived–I haven’t heard much on it–though for me, the title is ineffective to start with. Too long and a bit clunky). 

Even on shows starring white leads, there aren’t characters in these high professions. Can we get that at least? 

Blog quotes:

“Last I read the last African-American/ Black sitcom that aired on a major TV network in the U.S was 6 years ago. 6 years.”
“Black sitcoms were, in many respects, a TV sub-genre that presented to viewers love, respect and fun. And through these sitcom shows, they demonstrated that it was possible to come from and be from an minority group- and STILL be successful and happy without resorting to derogatory stereotypes and buffoonery that elicits the very stereotypes Black people have fought and challenged throughout the years. And of which they continue to do so to this day.”

http://waichingsthoughts81.blogspot.com/2013/06/what-happened-to-black-sitcoms-on.html?spref=tw 

 

Check out this post from a UK citizen’s perspective on black television in America. Even from abroad, they recognize that there is a severe lack of representation of black people on American television, especially the major networks. 6 years is a long time. And that seems to go for dramas too. Not too many dramas on network TV starring black people (and this is me including them as the lead, not as a token but as a focus. Won’t even bother trying to find a drama where there are more than one.) and right now we only have Kerry Washington on Scandal. I just saw an ad for NBC’s Thursday night line up–no black people to be seen. =(